Service Management Program


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mbc map 062016

The Makati Business Club (MBC), with the Management Association of the Philippines (MAP), recently hosted a small-group meeting with National Economic and Development Authority (NEDA) Director General, Emmanuel Esguerra, to discuss “AmBisyon Natin 2040.”

AmBisyon Natin 2040 is the collective long-term vision and aspirations of the Filipino people for themselves and for the country for the next 25 years. Developed through public consultations involving 41 focused group discussions and a national survey covering 10,000 respondents, as well as thematic studies under the guidance of a public-private advisory committee, theVision describes the kind of life the Filipino wants, as well as their hopes for how the country will look like by 2040.

Vision of Filipinos for Self: “In 2040, all Filipinos will enjoy a stable and comfortable lifestyle, secure in the knowledge that we have enough for our daily needs and unexpected expenses that we can plan and prepare for our own and our children’s futures. Our families live together in a place of our own, yet have the freedom to go where we desire, protected and enabled by a clean, efficient, and fair government.”

TheresultsofthedatagatheringrevealthatanoverwhelmingmajorityofFilipinos(79.2%)aspirefora simple and comfortable life.This means earning just enough (73%), having children graduate from college (73%),havingenoughmoneyforday-to-dayneeds(61%),and owningamedium-sizedhome(61%).According toNEDA DirectorGeneral Emmanuel Esguerra,thisVision reflectsthe“middle-class aspiration”sharedby the majority of Filipinos.

With respect to desired occupation, almost half of therespondents (47%) see themselves as employers of their own farm or business, indicating a strong entrepreneurship aspiration.A common desire is to have a secure income from a decent job, which is indicated to be having a good salary or business revenue, having benefitsandincentives,andhavingastableandsecurejob.

Desired Occupation

Most respondents (73%) prefer to live in small houses with large lots, and 77% prefers to own their own car. Car ownership is part of many families’vision of their future. Meanwhile, the ordinary person’s measure of theirown success is said to be the degree to which they are ableto afford to travel for themselves and their families.These aspirations, car ownership and travel, indicate the strong desire among Filipinos for greater mobility—being able to go where they want on their own terms.

According to Sec. Esguerra, theVision can be realized through the right policies and programs in place, with the government serving as a critical enabler by pursuing reforms to attain strong economic growth, investing in people, and providing its citizenry protection against various sources of instability.

Oneof the key highlights of thissurvey is the overwhelming desire ofthe respondents to have a clean,efficient,and service-orientedgovernment.The eradicationof corruption isidentified by82% of therespondents to be the most important aspect of government service that should be addressed. Other important governance issues raised include the fair enforcement of the law, fast and easy processes, orderly and safe communities, fast response towards problems and complaints, and having avenues to seek assistance from the government.

Meanwhile, Sec. Esguerra surmised that the Philippines can be“nearly a high-income country by 2040”— that is, having a per capita income of US$11,000—if strong economic growth is achieved year after year until 2040. At present, the Philippines’ per capita income stands at US$3,500. According to the majority of survey respondents (64%), hunger is the main economic issue that should be addressed, followed by job creation and eradicating poverty.

Vision of Filipinos for Country

“The Philippines shall be a country where all citizens are free from hunger and poverty,

have equal opportunities, enabled by fair and just society that is governed with order and unity.

A nation where families live together, thriving in vibrant, culturally diverse, Sec.EsguerrastatesthatthisVisionfortheCountrycanbeachievedwitharesponsive,adaptive,resilient,andinclusiveeconomydrivenbyproductivitygrowthtocreatemoreandbetterqualityjobs.And productivitygrowthandresiliencycanhappenwiththeexistenceofthefollowingkeydrivers:

  • Competitiveenterprisesgeneratinghighqualityjobs

  • Agileandnimblehigh-qualityworkforce

  • Healthysocietywithsocialprotection

  • Citizen-centered,responsive,andaccountablegovernment

  • Efficientlymanagednaturalresourceand environment

Moving forward ,the challenge in pursuing and attaining this people-centric Vision primarily rests on the support and commitment from the next four administrations, as well as having abroad constituency that will likewise push for people-centric policies. Another consideration is that not all of these aspirations can be achieved at the same time, connoting the need of prioritizing goals.

The next steps for NEDA include building a strong ownership and buy - infrom stakeholders as well as the country’s leaders over the next 25 years.The Vision also needs to be translated into specific goals and milestones, and to align our country’s long-term vision with the Sustainable Development Goals and with the next four medium-termplans (i.e. Philippine Development Plan).

The group agreed to organize a joint MBC-MAP General Membership Meeting around the third week of June 2016 to share this information to the business community.

The AmBisyon Natin 2040 initiative held nationwide consultations through the conduct of 42 FGDs from June 2015 to August 2015. These were participated by representatives from various sectors including youth, fisher folk, formal workers, farmers, urban poor, disaster survivors, indigenous peoples, persons with disabilities, families of overseas workers, local migrants, and government workers. A national survey was also conducted which covered around 10,000 respondents nationwide. For more information about AmBisyon Natin 2040, please visit