Marketing the Philippines
IBPAP, partner organizations, and member companies go on trade missions across the globe to showcase our country’s distinct competencies.
CeBIT 2014 in Australia. For the sixth consecutive year, IBPAP led the Philippine participation to CeBIT, Australia’s leading business conference and exhibition for the information and communications technology (ICT) industry and the largest of its kind in the Asia Pacific region, at the Sydney Olympic Park last May 2014.
Headed by IBPAP President and CEO Jomari Mercado, the Philippine delegation was composed of 12 IT-BPM companies, including the ADEC Group, EstanSAAS Development, Inc., Exist Global, Global Process Manager, Inc., Globe Telecom, KMC Solutions, Pointwest Technologies, Salmat Services, Inc., SPi Global, StraightArrow Corporation, Sutherland Global Services, and TeleDevelopment Services, Inc. Also part of the delegation was Director Patricia May Abejo of DOST-ICTO’s Cyberservices Group.
The trade mission had four major components: exhibit, business matching, business forum, and networking night. The Philippine booth bannered the theme “Philippines: The Global Centre of Excellence in Outsourcing” and highlighted key industry information, such as industry statistics, competitive advantages, and menu of services. Co-organized by Ernst and Young Australia and PTIC Sydney, the business matching event scored a total of 41 one-on-one meetings while the forum garnered 65 participants featuring a welcome message by H.E. Belen F. Anota, Philippine Ambassador to Australia, and David Fincher, Ernst and Young Practice Lead for Oceania. Other key speakers were Mercado and Abejo who gave an overview on the Philippine IT-BPM industry. Jonathan Trubshaw, Head of Client Engagement of Sutherland Global Services, and Gregory Kittelson, Chairman of KMC Solutions, each presented case studies on outsourcing to the Philippines. Lastly, the Australia Philippines Business Council (APBC) organized a networking night for the Philippine delegation.
The Australian trade mission was organized by IBPAP, and supported by the Department of Science and Technology-Information and Communications Technology Office (DOSTICTO), Philippine Embassy and Consulate General in Australia, the Philippine Trade and Investment Center (PTIC) Sydney, Australia Philippines Business Council (APBC), and Ernst and Young Australia.
Sodec in Japan. The Philippine Software Industry Association (PSIA) brought the 12th Philippine delegation to Japan’s largest annual software and IT tradeshow – Software Development Expo (SODEC) 2014 last May, 2014 at the Tokyo Big Sight.
“Philippines: Your Global Business Partner for Software and IT Services” was the theme of this year’s participation which was fully supported by government agencies and industry partners.
The DOST Information and Communications Technology Office (DOST-ICTO) co-organized this year’s mission through the hard work of Usec. Louis Napoleon Casambre, Dep. Executive Director Monchito Ibrahim, and Dir. Patricia Abejo.
The six-company delegation was comprised of Advanced World Systems, Alliance Software, PNI Group, Pointwest Technologies, Tsukiden Global Solutions, and Ubiquitous Technologies. Four major activities were conducted over five days; these were company visits to Japanese corporations; pre-arranged business matching meetings; Philippine Software and ITO Seminar; and a three-day SODEC showcase. The Philippine delegation was able to meet with top executives of Sumitomo Mitsui Banking Corporation (SMBC), Aeon Credit Service Systems, Aisys, DOCOMO System, E-supportlink, Infotect, NEC, NTT Comware, Ryoyo Electro, and Social Media Japan.
At the Philippine Software and ITO Seminar and Networking, government representatives talked about the country as an outsourcing destination. PSIA President Joey Gurango pitched the software and IT offerings of the local industry, while Fujitsu Limited explained how Filipino companies helped Fujitsu achieve its business goals.
KL Converge 2014 in Malaysia. The country’s participation in KL Converge was led by the DOST-ICTO and IBPAP, in cooperation with PSIA, Animation Council of the Philippines, Inc. (ACPI), Healthcare Information Management Outsourcing Association of the Philippines (HIMOAP), and Game Developers Association of the Philippines (GDAP). This event is part of Malaysia’s commitment to the ASEAN Telecommunications and IT Ministers (TELMIN) to host the ASEAN Digital Content Exchange, a key platform to promote and facilitate digital content for ASEAN and other regional players.
The Philippine delegation exhibited and showcased their comprehensive and diverse business offerings in a 120-square meter booth at Exhibition Hall 4 of the KL Convention Centre, Kuala Lumpur, Malaysia from September 17–19, 2014. Aside from the three-day exhibition, KL Converge also featured interactive sessions and dialogues, master classes and workshops, fascinating displays, and an awards ceremony.
A good number of private organizations participated, including the De La Salle College of St. Benilde-School of Design and Arts Campus, Stream Engine Studios, Top Peg Animation and Creative Studio, Inc., Tuldok Animation Studios, Inc., Adarna House Digital, Digital Art Chefs Creative Media Studios, Eqela, Indigo Entertainment, AAMT, ADEC Group, Autotelic, BlastAsia, InnoVantage, Inc., Pickl’d, and Raket.ph.
CommunicAsia 2014 in Singapore. The International Communications and Information Technology Exhibition and Conference (CommunicAsia), hosted by the Singapore Government’s Infocomm Development Authority and organized by Singapore Exhibition Services (SES), is a comprehensive showcase of key and emerging technologies on communications and information technology. It is one of the largest ICT events in Asia, with participants coming from within and outside the Asia Pacific region.
The trade mission to Singapore, which was held from June 17–20, 2014, was organized by DOST-ICTO and IBPAP, with the Philippine delegation comprised of ten ITBPM companies, namely ADEC Group, Bayan Telecommunications, Celo Business Solutions, Exist, Globe Telecom, Magellan Solutions, PLDT, Pointwest Technologies, The Results Companies, and Vanguard Screening Solutions.
The Philippine delegation exhibited and showcased their comprehensive and diverse business offerings in a 60-square meter booth at Basement 2, Hall E of the Marina Bay Sands Expo and Convention Centre, Singapore. The delegation also attended networking events with other organizations and country delegations, including the United Kingdom, Canada, Australia, British Columbia, Singapore, Israel, and the United States.
Other key partners include the Philippine Embassy in Singapore and the Philippine Trade and Investment Center (PTIC) Singapore.