CHED Allows HEIs to Offer Specialization Course in Service Management Starting SY2012–2013

BPAP-developed course aims to increase employability of tertiary graduates


CHED Chair, Sec. Patricia B. Licuanan, turns over an authenticated true copy of CHED Memorandum Order (CMO) No. 6 Series of 2012 on Service Management, to Alfredo I. Ayala, Chair of the Business Processing Association of the Philippines (BPAP). CMO No. 6 allows higher education institutions (HEIs) to embed the Specialization Track in Service Management for Business Process Outsourcing among the electives of bachelor of science courses in business administration or business management. BPAP worked closely with CHED to fast track the approval of the CMO to allow the Service Management program to be offered starting school year 2012‒2013. Present at the turnover were, from left to right: Ellen Fernandez of CHED’s Office of Policies and Standards; Penny Bongato, BPAP Executive Director for Talent Development Penny Bongato; Gillian Virata, BPAP Senior Executive Director; Ayala; Sec. Licuanan; Benedict Hernandez, BPAP President and CEO; Atty. Carmelita Yadao-Sison, Director III of CHED Legal Service; and Dr. Sinforoso Birung, Director IV, CHED Office of Programs and Standards.


According to the Alfredo I. Ayala, chairman of the Business Processing Association of the Philippines BPAP), Commission on Higher Education (CHED)  Memorandum Order (CMO) No. 6, recently signed by CHED chair, Sec. Patricia B. Licuanan, “will help provide more college graduates with competencies that are required to build careers in the global economy.” Specifically, the CMO allows higher education institutes (HEIs) with existing business administration and business management courses to embed the Service Management Specialization Track (SMST) among the electives of these courses. The SMST is 21-unit minor program that combines knowledge-sharing and experiential learning for students considering a career in global services industries such as business processes and services, finance, health care, human resources, tourism, consumer retail, and hotel and restaurant management.

“We believe that this program will, in the medium- and long-term, reduce the amount of bridge training required by tertiary students after graduation by making them more immediately employable,” added BPAP President and CEO Benedict Hernandez. Specifically, BPAP has designed the SMST to improve the employability of graduates produced by the country’s tertiary education system from 5%‒8% to 10%‒12% by 2016.

BPAP Executive Director for Talent Development, Penny Bongato, explained that the SM ST is a minor that can be taken by a student of B.S. Business Administration so that he or she could also graduate with a minor in Service Management. “We have proposed that the subjects under the SMST be co-taught by the academe and industry practitioners to ensure that the content is continuously updated and enriched with actual industry experience,” said Bongato.

 A key component of the SMST is a semester-long internship to ensure that the student obtains actual work experience in a globally competitive environment. Finally, the faculty development component will be structured to enable industry and academe to benefit from each other’s best practices.

“We had been told that CHED approval for new programs has in past taken at least 2‒3 years to complete,” said Ayala. “However, with the full support the CHED team under the leadership of Sec. Patricia B. Licuanan, CHED Chair, SMST was approved in a record period of less than one year.”

Hernandez added that “there were many others public servants within CHED who have supported our programs. For the streamlined review and approval of the SM track we would like at this time to particularly commend the support of Sec. Licuanan, Atty. Carmelita Yadao-Sison, Director III, CHED Legal Service, and Dr. Sinforoso M Birung, Director IV, Office of Programs and Standards. With their help, we will be able to offer industry-relevant courses though SMST by June this year.”


For queries, please contact:

Penny Bongato

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Martin Crisostomo

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