Service Management Program


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The Board of Trustees is elected by the IT & Business Process Association of the Philippines (IBPAP) members to oversee the activities of the association. The Board governs the association by setting policies and objectives and ensuring the financial stability of the association. Each director is also assigned a specific supervisory role for major initiatives. Five board members represent industry players, three represent supporting industries, and four represent partner associations. The IBPAP President and CEO is also a member of the board.

Industry Representatives

  • Lito Tayag

    lito tayag

    Chair, ​Board of Trustees, IBPAP
    Country Managing Director, Accenture (Philippines)
    Chair, Technical Working Group for Impact of Technology & Human Capital, Roadmap 2022

    Lito is the Country Managing Director (CMD) of Accenture, Inc. (Philippines), with oversight responsibility for the growth and sustainability of Accenture’s business in the Philippines of providing Technology, Operations, Digital, and Consulting services to Accenture’s global and local clients. Lito is also Accenture’s Corporate Citizenship lead for ASEAN, overseeing all CSR programs in the region. He is personally involved in the implementation of key CSR initiatives in the country. Lito counts several years of solid experience in technology, consulting and outsourcing. In his career at Accenture, he has played key roles in building and growing Financial Services client accounts, developing the industry and technology capabilities, and promoting global visibility for the Global Delivery Network (GDN) for Technology in the Philippines.

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  • Catherine Salceda-Ileto

    cathy ileto

    Vice-Chair, Board of Trustees, IBPAP
    Senior Director and Asia Pacific Leader, Marketing & Public Relations,
    Sutherland Global Services​
    Chair, Technical Working Group on Country Competitiveness, Roadmap 2022

    Cathy Ileto for the past 4 years has been leading the Marketing and Public Affairs programs for Sutherland Global Services - a US based global integrated IT BPM services provider which is 20,000 strong in the Philippines, and known to be a pioneer in bringing inclusive growth in the next wave cities, with its successful provincial strategy of creating centers of excellence in locations like Davao, Clark, Tarlac, Camsur, and Legazpi.

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  • Kamal Narang

    kamal narang ibpap

    Board Trustee, IBPAP
    Country Head, Philippines and Global Head, Banking & Lending, Digital Operations, Cognizant Technology Solutions

    Kamal Narang envisions each member of the industry to develop an innovation-first mindset. For him, being an innovator is better than being an early adapter of innovation. He believes that equipping the talent with digital skills will be very critical to achieve our 2022 Roadmap goals and is passionate about driving such programs. He strongly believes in the Filipino talent and has always positioned the Philippines as a dominant outsourcing destination.

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  • Nico Jose Nolledo

    nix nolledo ibpap

    Chair & CEO, Xurpas, Inc.
    Chair, Technical Working Group on Innovation, SME & Inclusive Growth, Roadmap 2022

    Nix Nolledo is the Chairman and CEO of Xurpas Inc., one of the largest listed consumer technology companies in Southeast Asia.

    Nix is the founding director and former President of the Internet and Mobile Marketing Association of the Philippines (IMMAP), founding director of Digital Commerce Association of the Philippines (DCOM), and member of the Philippine Chapter of Entrepreneur's Organization (EO).

    He is the first Filipino entrepreneur chosen by the Endeavor Network, a high-impact entrepreneurship movement that catalyzes long-term economic growth. He was awarded the Ernst and Young 2015 Philippine Entrepreneur of the Year and was recognized as one of The Outstanding Young Men (TOYM) in the Philippines for 2015.

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  • Luisito Pineda

    l pineda

    ​Board Trustee, IBPAP
    President and Chair, IBM Philippines

    As President and Chairman of IBM Philippines, Luis Pineda is responsible for IBM's operations in the Philippines, including Sales and Distribution, and IBM’s fully-owned subsidiaries offering IT and IT-enabled global delivery services: IBM Solutions Delivery and IBM Business Services.

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Non-Industry Representatives

  • Mike Frausing

    mike frausing

    Board Trustee, IBPAP
    Senior Advisor for International Business Group

    Mike Frausing is Globe Telecom’s Senior Advisor of Globe Business. He is responsible in overseeing and ensuring that Globe Business has consistent focus on enabling large corporations from a wide range of industries and empowering operations by providing the right technology, infrastructure, and know-how, customized to the needs and requirements of the business.

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  • Juan Victor Hernandez

    jovy hernandez

    Board Trustee, IBPAP
    First Vice President and Head, PLDT and Smart Enterprise Group

    Jovy is currently the First Vice President and Head of PLDT Enterprise, the Corporate Business Group of PLDT, Inc. that serves the small, medium, large and top tier enterprise customers. Concurrently, he serves as the Head of the Enterprise Business Group of SMART Communications and Sales & Marketing for ePLDT (the ICT arm of the group). He is also a Director of Curo Teknika, Inc. and heads the enterprise businesses of PLDT Global, present in the United States, United Kingdom, Hong Kong, Singapore, and Australia.

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  • David Leechiu

    david leechiu

    Co-Founder and CEO, Leechiu Property Consultants, Inc.

    David Leechiu is regarded as the leading commercial real estate broker in the Philippines. With over 20 years of expertise, he has arranged the leasing of more than one million square meters of office space and sold more than USD2 billion worth of real estate. He is co-founder and CEO of Leechiu Property Consultants and is currently serving his second term as a Trustee of the Information Technology and Business Process Association of the Philippines (IBPAP).

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Partner Association Representatives

  • Juan Miguel Del Rosario, Animation Council of the Philippines, Inc.

    juan delrosario

    Assistant Treasurer, Board of Trustees, IBPAP
    President, Animation Council Philippines, Inc.
    President & CEO, Morph Animation, Inc (“Toon City”)

    Juan joined Toon City in 2010 as President and Chief Executive Officer. His vision is to make it one of the best animation studios in the world. He would like to see the Philippines to be the major force in animation in Asia. He believes in the Filipino talent, in the same way that Phinma acquired Toon City in the belief that it should be a showcase of Filipino talent.

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  • Benedict Hernandez, Contact Center Association of the Philippines

    benedict hernandez

    ​Board Trustee, IBPAP
    Service Delivery Operations Lead for Accenture Operations, Phils.
    Chair, Contact Center Association of the Philippines
    Chair, Technical Working Group on Association Relations, Roadmap 2022

    Benedict has overall responsibility for the delivery of Accenture Operations in the Philippines to top clients worldwide. These include industry-specific BPO services, notably, health administration and care management, network services, utilities, as well as cross-industry BPO services, such as finance and accounting, human resources and customer contact services.

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  • Alvin Juban, Game Developers Association of the Philippines

    alvin juban

    Board Trustee, IBPAP
    President, Game Developers Association of the Philippines

    Being on his second assignment in a major Domestic Game Studio, Alvin has already gathered credits in multiple AAA Games as part of the External Development team. Now, he has expanded his management role by supporting the growth and promotion of the Digital Creative field through liaising with Academic and government efforts both locally and globally.

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  • Karen Batungbacal, Global In-house Centers Council

    karen batungbacal

    Treasurer, Board of Trustees, IBPAP
    Chair, Global In-house Center Council Board
    Chair, Technical Working Group on Government Support, Roadmap 2022

    Ms. Batungbacal is a recognized leader and a strategic senior executive who has built and managed small to large-scale operations; from regional teams of 30 staff to over 10,000 across multiple industries across Asia Pacific and the US. She is currently the Executive General Manager for QBE's Global Shared Services Centre in the Philippines with over 2400 FTE in its two Manila sites and Cebu.

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  • Maria Cristina “Beng” G. Coronel, Healthcare Information Management Association of the Philippines

    beng coronel

    President & CEO, Pointwest Technologies Corporation
    President, Healthcare Information Management Association of the Philippines (HIMAP)

    Maria Cristina G. Coronel, is the President and Chief Executive Officer of Pointwest Technologies Corporation, a leading multi-awarded 100% Filipino-owned company providing IT and BPM services. Ms. Coronel or Beng co-founded the Company in 2003 and is part of the group that pioneered the concept of offshore IT outsourcing in the Philippines.

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  • Jonathan De Luzuriaga, Philippine Software Industry Association

    jonathan de luzuriaga

    ​Board Trustee, IBPAP
    President, Philippine Software Industry Association
    Managing Partner, Compos Mentis Inc.
    CEO, Spring Valley​

    As the President of the Philippine Software Industry Association (PSIA), Jonathan leads the way for the Information Technology industry to meet its vision of “Driving the Philippine Software Services and Products Industry to attain and sustain Global Leadership in market share, mindshare and innovation.” Jonathan is also the Managing Partner of Compos Mentis Inc., a consulting, advisory and research organization specifically catering to the outsourcing and IT-enabled services sector.

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Corporate Secretary

  • Bob Guinto

    bob guinto

    Corporate Secretary, Board of Trustees, IBPAP
    Managing Director, Nisce Mamuric Guinto Rivera & Alcantara Law Offices

    Bob L. Guinto [Bob] obtained his Master of Laws degree, from Cambridge University, United Kingdom, in 1998, under a British Chevening Scholarship. He received his Bachelor of Laws degree from the University of the Philippines in 1994, where he was member of the Order of the Purple Feather, the Honor Society of the UP College of Law, and the Philippine Law Journal. Mr. Guinto was also a recipient in 1994 of the U.P. College of Law's Best in Legal Paper and Most Outstanding Law Intern Awards. He obtained his Bachelor of Arts degree in Political Science in 1989 from the same university.He was admitted to the Philippine Bar in 1995.

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